“If the CMA is not able to agree changes to the commitments with Google which address the competition concerns, then the CMA will consider what further action may be necessary,” the regulator also wrote, again without stipulating what options might be on the table at that point (note: Google already agreed not to end support for tracking cookies without the CMA’s agreement), adding that it will “publicly consult before taking any decision on whether to accept changes to the commitments, and is aiming to do this in Q4 2024”.
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