Celina Guerrero, an independent corporate sales and training consultant, said she uses Meta's GenAI tools to help with writing headlines for her ads, but she said she finds Meta's advertising interface to be confusing and constantly changing.
"It is visually overwhelming from a user experience," Guerrero said.
Ahead of a Facebook ad campaign planned for January, Guerrero said she is debating how to use Meta's GenAI tools for more in-depth tasks, like modifying her ad's entire in-line copy.