Arcade, a new AI product creation platform, designed this necklace
Mariam Naficy, the founder of cosmetics retailer Eve and design marketplace Minted, has a long history of supporting independent artists and helping them Arcade AI is a new generative AI platform that puts creative control directly into the hands of users, allowing them to produce jewelry designs.
Arcade AI: Reimagining Custom Jewelry Design Through Artificial intelligence
Mariam Naficy, known for founding Minted and Eve, has launched Arcade AI, an innovative marketplace that merges artificial intelligence with custom jewelry design. The platform, which entered beta in September, represents a significant shift in how consumers interact with custom jewelry creation.
The platform's core functionality allows users (called "Dreamers") to generate jewelry designs through AI technology, leveraging models like Stable Diffusion and Midjourney. These digital concepts are then brought to life by skilled artisans who create physical pieces ranging from bracelets to necklaces in various materials including gold, silver, and precious gemstones.
While the platform shows promise, it's not without limitations. The AI generator currently struggles with complex designs and multiple elements, such as adding multiple charms to necklaces. To address these challenges, Naficy plans to implement improvements to the "magic editor," including image Prompt Adapters and enhanced editing capabilities.
Pricing on Arcade varies significantly, with simpler pieces starting around $100 and complex custom designs potentially exceeding $1,000. The platform has implemented a unique business model where artisans set their own prices and can accept or reject designs based on feasibility. Additionally, qualified "Dreamers" can earn a 2.5% commission on sales after meeting specific criteria.
Addressing potential concerns about intellectual property and AI's impact on human designers, Naficy emphasized that the platform includes safeguards against exact design replication. Drawing from her experience at Minted, where artist protection was a priority, she's implemented features to prevent copying and maintain control over design generation.
The platform has secured significant backing, raising $17 million from notable investors including Ashton Kutcher, Reid Hoffman, and Karlie Kloss. Looking ahead, Arcade AI plans to expand beyond jewelry into other categories such as accessories and apparel, potentially competing with similar platforms like Off/Script. Future developments will include enhanced social features, community engagement tools, and possible partnerships with major retail brands.
This venture represents a significant step in democratizing custom jewelry design while attempting to balance technological innovation with artisanal craftsmanship. The platform's success could signal a new direction in how consumers interact with custom product design across various retail categories.
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Bling It On: An AI Startup Turns Shoppers Into Jewelry Designers
When I met Mariam Naficy last week, she couldn’t wait to show me her new jewelry.
When I met Mariam Naficy last week, she couldn’t wait to show me her new jewelry. She had designed the earrings she was wearing herself. And her bracelet. And her ring for good measure.
#arcade #startup #technology #mariamnaficy #jewelry
Technically, Naficy—whose keen eye for e-commerce trends led her to found the early online makeup retailer Eve.com and Minted, which makes custom holiday cards and wedding invites—had a little help with the creation of her accessories. They were the product of Arcade, a new site she founded that lets shoppers design their own jewelry by punching a few simple words—gold teardrop earrings, say—into an artificial intelligence–powered tool.
Once the customer is satisfied with their design, Arcade will ship a digital model of the jewelry to an artisan in a place that’s teeming with craftspeople, like India or Italy. The artisan will make the design and send the finished piece to the customer within two to three weeks.
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https://www.arcade.ai/
Where dreams take shape with craft and serendipity.
You bring the vision, and AI helps shape it in unexpected ways. That’s the magic of collaboration—offering creations that may evolve beyond what you could have ever dreamed. With generations of expertise, our makers take your design and turn it into a tangible, one-of-a-kind product. The result? A unique creation, shaped by your vision, AI, and artful craftsmanship.
Arcade is the world's first AI product creation platform, where everything that can be dreamed of can be made. Our mission is to create magical experiences for people everywhere, using unparalleled design-to-manufacturing AI technologies.