In addition to her work in real estate, Ivanka launched her own brand, the Ivanka Trump Collection, which included a range of fashion and lifestyle products. She authored the New York Times bestseller "The Trump Card: Playing to Win in Work and Life" in 2009, advocating for the professional millennial woman. Her transition into the political arena included serving as a senior advisor to her father during his presidency, where she focused on initiatives like women's empowerment and maternity leave, amplifying her influence and commitment to social issues.
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