Google flexes its edge in India in AI showdown
Google is ramping up its artificial intelligence efforts in India to integrate AI across its products for Indians.
Google is ramping up its artificial intelligence efforts in India to integrate AI across its products for Indians — a move that escalates the growing rivalry among U.S. tech firms in a market where competitors are lagging behind.
At its 10th Google for India event, the tech giant made several significant announcements that highlight its commitment to enhancing its AI capabilities in the Indian market. One of the key announcements was the deployment of its AI model, Gemini, which will significantly improve search, visual recognition, and language processing in India.
Gemini is a highly advanced AI model that uses machine learning algorithms to understand and respond to user queries in a more natural and conversational manner.
In addition to deploying Gemini, Google also announced the launch of Gemini Live, an AI-powered assistant that features natural-esque and free-flowing voice conversations in Hindi, with support for eight more Indian languages to follow. This technology is particularly significant in India, where over 40% of users rely on voice interactions to access information.
Google also expanded its generative AI tool for search, AI Overviews, to support more Indian languages, including Bengali, Marathi, Telugu, and Tamil, in the coming weeks. This tool uses AI to generate summaries of search results, making it easier for users to quickly find the information they need.
The company also announced the launch of an AI-powered tool for Indian merchants, which offers features such as AI-generated video animations from static product photos. This technology can help businesses create more engaging online profiles and attract more customers.
In the area of visual search, Google announced that it is experimenting with video-based searches, allowing users to ask complex questions about moving objects. This technology has the potential to revolutionize the way users search for information online.
Google Maps is also getting a significant upgrade, with new AI-powered features that allow users to search for specific experiences, not just locations. The company is analyzing billions of reviews and images to turn Maps into a discovery platform, potentially reshaping how people explore local businesses and attractions.
In addition to these product announcements, Google also proposed a set of frameworks outlining suggestions for India to make the best out of the AI opportunity. The company estimates that AI can help India unlock about $4 trillion in economy value by 2030, and is advocating for investments in compute capacity and open datasets, modernizing skills programs, and increasing adoption by government and small businesses.
Overall, Google's announcements at its 10th Google for India event demonstrate the company's commitment to enhancing its AI capabilities in the Indian market, particularly in areas such as language support, visual search, and merchant tools. The company's proposals for India's AI opportunity also emphasize the potential for AI to drive economic growth and development in the country.