Popeyes’ New Menu Aims to Tackle the ‘Sunday Scaries’ — Here's What to Know
Even if you haven’t heard the term “Sunday Scaries,” you’ve definitely experienced them. Whether it’s kids facing an early Monday morning at school after the debauchery of the weekend or adults facing the start of another grinding work week, Sundays are saddled with a dread so unique that it has its own moniker. And as summer vacation season draws to a close and everyone slinks back into a weekly routine, Popeyes aims to draw us out of our despair with a new “Sunday Scaries” menu full of deep-fried diversions.
From Sunday, August 18 to Sunday, September 8 at participating Popeyes locations nationwide, customers who spend at least $10 online or in the Popeyes app can receive a free chicken sandwich along with their purchase. These orders can be for pickup or delivery; you just need to order using a registered Popeyes account. If you play your cards right, you can alleviate weeks’ worth of Sunday Scaries in a row.
Here's what you can get on the chain's Sunday Scaries menu:
Beyond a desire to help customers embrace the end of the weekend, Popeyes clearly has another motive for designing a Sunday-specific promotion. The company takes care to note in its press release, “We’re open on Sundays, and we’re here to bring a little comfort to Sunday Scaries — in the form of fried chicken.” That’s quite the barb, if you know what you’re looking for.
By positioning itself as the fried chicken chain “open on Sundays,” Popeyes is throwing jabs directly at Chick-fil-A, its top competitor, whose religious ownership has kept the fast food chain closed on Sundays in observance of the Christian Sabbath since the restaurant’s inception in 1946. No fried chicken makes for a very scary Sunday indeed.
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