Ignorance and denial are the problem.
#1. If people understood how to truly be a strong version of themselves that is free - they wouldn't get hooked on short term and mostly empty gratification.
#2. If people understood that meme coins are literally always a form of scam - as confirmed by the guy who launched numerous of them and got caught up in the Havier Milei shitfest recently - then presumably they wouldn't participate.
If they participate having enough understanding of #1 and #2 then they would probably only be doing it for a reason that didn't cause them to feel terrible afterwards - such as comedy.
People are easily caught up in 'culture' and if the culture you are surrounded by contains zero of any real meaning or substance - you either escape or you will be vampired and destroyed eventually.