There were people doing the due dilligence, like myself. I didn't actually find that blockchain company - they must have had poor SEO at the time - but it was abundantly clear that Hive was a bad choice from an SEO pov. I was shouted down.
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There is the apache app Hive. They tend to dominate the rankings. All the major tech sites have something about it.
I don't even look any more as there are always going to be other sites that dominate the keyword - at least while Hive isn't audited and improved across the board from an SEO standpoint. Even then it's unlikely to rank for 'Hive' itself
I drilled down one day. Hive. io or something ranked like 42nd. It was way down there, far enough that nobody (other than me) will ever see it.