Hive needs a Key product to market. IMO it will be keychain and dapps are around thins master login.
It's 100x easier to tell a new user "how to use hive" by simply explain keychain. Dapps build around.
Easy way to market Hive for new users and they can try after all dapps that build around.
About rewarding. I don't expect any changes in the near future. Hive is super slow on those things, which is in general not a bad thing.
More important are in my opinion light wallets and smart contracts after the RC delegations. These are the things that can make hive more flexible.
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We have several projects that have been key projects, someone always gets jealous or mad and tears it down.
agree :D