Lottery/Giveaway idea has been successfully tried on #hive by many users. There is no need to make it exclusively about Steam games. Any game or even cryptocurrency rewards could be mixed up if necessary.
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Yeah, I'm thinking of using SteamGifts because it's a less headache for choosing winners fairly, and will give a lot of exposure for HIVE/Inleo to the outside gaming community.
Though, doing HIVE-exclusive giveaways for non-Steam games sounds like a good idea too!