Both approaches are excellent. Pushing on the social media side should work out better because WAX does not have that among their ecosystem AFAIK. They should be familiar with most of the quirks of HIVE due to being a DPoS blockchain.
Direct them to a website that feature HIVE DAPPs so that they can explore more of our projects at their own pace. https://hiveprojects.io is a good one.
Thanks you for your thoughts. Still leaning towards the database approach simply because I feel like I have more experience with and more to say about that. Luckily I still have some time to think
It is best to play to your strengths. Best of Luck!