Most people aren't Authors and don't aspire to be Authors. Most successful social media sites allow for casual engagement, but we insist on Essay Style Posts, that most people are clearly not interested in developing.
Also, just to get started, one needs to understand multiple keys and or have a key manager such as Keychain.
We greatly limit our "Key Users" with a lot of rules based on content type and style and the crazy mantra of "Quality Content". It is what it is.
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That's what I said I don't know what to do... "key users" knowledge is 10' learning