This varies from people to people. Many people make money with Google Adsense, while having fun, and they are also entertaining others, so practically they are not paying anything to earn money. Mostly this is the case with YouTube. They put a little time in it. But other than the recording (and often more or less editing) of the videos, they are not doing much else. The case is different with websites. People often put a lot of time into that, and they are often not even enjoying it. They are doing it simply only for the money.
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