I think it is a mistake to concentrate too much on the words in posts. It is the linking structure that brings in google traffic.
LeoFinance is not well structured to bring in traffic.
Since you are interested in "organic traffic" do you analyze incoming from any site other than Google?
I imagine that most traffic to Leo comes from other Hive Tribes. Since Hive sites all use rel="nofollow noopener" in the links, the actual amount of traffic from Hive sites is obscured.
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The reports I get from Semrush is only stats for Google traffic. Other than that, I use simpleanalytics to track page views.
You are totally right though, most of the traffic to LeoFinance comes from direct traffic (meaning that people are typing in the leofinance url in the browser directly) or from other Hive communities.
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Googlebot studies the flow of traffic between sites. The Page Rank algorithm was designed to mimic the traffic flow through the linking structure on the Internet.
With this in mind, I think the best approach to optimizing Google is to focus on ways to get real live traffic flowing through connected sites.
So, I think it is better to concentrate on link development and developing a positive flow between web sites than it is to concentrate on keywords and SEO.
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