The difference between the almost right word and the right word is the difference between the lightning bug and the lightning. – Mark Twain
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself. – David Ogilvy
Personally, I've not got much experience in advertising, but I do understand the above to some extent, and of course have been on the receiving end of a lot of adverts - they are everywhere.
Most I can filter out pretty well I think. A new shampoo barely registers, and if the advertisement is too in my face, or too loud in the case of the TV, I'll mute in disgust.
There is obviously some skill involved, and this is partly related to the balance between catching your attention and not rubbing it in your face, and indicating why the product might be of use, without giving the game away.
Maybe you can write an advert to tempt thousands into the Hive?
At present there is an active proposal (99), which is to promote Hive using adverts which are presented by the Brave Browser. I use Brave and have been collecting BAT, which are stored in an Uphold wallet, for a few months now, and the knowledge I have gained (mainly on Steem/Hive) made me feel more comfortable in setting the wallet up, and buying a little BAT to accompany my rewards from browsing.
I think at some point, due to the fact that users who want to collect BAT and convert it to fiat need a wallet, advertising on Brave could be a great fit for Hive. At present though, I agree with the following comment which was left of the proposal post, and think there is some work to do prior to spending HBD on advertising:
I applaud the initiative but the on-boarding now is a complete mess in my opinion. For example, as soon as someone sign-up, he is bombarded with a 20 page FAQ section that would completely scare any normal sane person. We need something smooth, something that gets people to download Hive Keychain and walk them by the hand step by step to their first post. source
Anyway, let's say that we do have a solid 'front of house' in place in the future, and are now ready to start on-boarding people with prior experience to crypto. Before I ask the question though, here are some of the Brave adverts I've seen in the past day or two.
There are somewhere between 4 and 10 words on each advert.
'Save', 'protect', 'explore' stand out to me.
NordVPN don't really give any clues as to what they advertising and BlockFi are right in there with the interest rate on your crypto. They both seem to assume that uses seeing the ad will be reasonably tech savvie?
I'll start, at the bottom of the ladder:
Get paid to blog
Yours will be better, I hope.
What is the message we should present in an advert presented by Brave?
Cheers
Asher
Hey @abh12345 really great write-up!
Wanted to add something to:
The fun part is that this issue was brought up in my proposal, I decided to try to fix that issue in the first place. That was the moment when https://hiveonboard.com/ was born - which is becoming even more popular and visible than the proposal its-self.
I've covered pretty much everything on this project on @hiveonboard blog in interested - but in short it's build as a scale-able solution where users from ad campains, like proposed, could be send to.
Thanks for visiting, and great job on raising a proposal on advertising - we really do need to think more about doing this.
“Stopping advertising to save money is like stopping your watch to save time.”
“Doing business without advertising is like winking at a girl in the dark.”
Just a couple I saw during my searches.
I'll have a look at https://hiveonboard.com/ I like the URL for a start!
Cheers :)
hiveonboard.com is where it's at.
My attempt at being an advertiser.
I like it :)
Catching and potential for some to be like, hmm, what's Web 3? click
"Stealing is bad"
hahaha :D
I couldn't add another post on this topic today but it was tempting!
HEHE, I can't think of a serious answer for you at the moment. Been an entertaining day.
Hahahaha :)
Get rewarded in crypto for your thoughts, join the community
lol 10 words exactly, ah pays to have been a copywriter this was literally my first job writing ad copy to inject products into relevant news articles for a large media site
I hope it was minimum wage :P
Just kidding, who am I to critique.
'Rewards/Rewarded' is probably a good word to have, and I like 'Community' also.
Community owned social media.
Sounds nice doesn't it :)
I have BAT token sitting in brave wallet collecting dust. I occasionally tip websites like freecodecamp.org and kahn academy.
If it is possible (probably twitter tips), I would be willing to tip to HIVE advertisers to help with the cost.
Yeah, that's the thing about most tokens and why I like this place!
I think you can tip peakd, but not individual authors with BAT. Would be nice to be able to do that in the future, and perhaps also lure more Brave folk over?
Good
Could work I guess.
😜
Earn cryptocurrency blah blah blah
blah bla blah - catchy! :D
We loathe Justin Sun as much as you do.
Got start on a common ground and can build from there. 😂
ha!
Might need to be in the know to get that one but it's catch nonetheless :)
Earn rewards and friendship!
ahh, Friendship :)
Isn't that what everyone is online for?
Will think about it and will get back to you if I ever get a good idea. It's honestly very tough to effectively advertise HIVE for the mass without talking about "earn by posting" or something along those lines. But at the same time, it still doesn't sound good enough.
Maybe "create your own crypto without code" once SMTs are out. "Monetize your community".
Yeah I don'think we want anything like 'earn by posting' - that is sure to bring over the wrong types.
'create your own crypto without code' sounds nice though :)
Community Driven Social Media
Come for the rewards, stay for the community.
It's been a long-standing phrase, is it the one we use to go mainstream - maybe!
Tired of being censored on social media?
Join the Hive Revolution.
Create your free Hive account now: https://hiveonboard.com/create-account
Might be worth mentioning censorship, or lack of.
That sweatshirt is ace!
the only thing that is a bit disingeniuos is when a whale flags the crap out of you. It can feel like censorship.
Explore the market of ideas...
That is one to make you think, could well be a nice clickbait :)
I would fully support such an ad campaign, I love Brave.
Are you voting for the proposal? I don't think it will get in this time around but I think it would be good to show support.
Sure - Count on me
A home for your photos?
It's simple but quite effective sounding. There are many homes online for photos, and I'm wondering if the ads should target the crypto-nature of Brave users...
Investors who can make income (via content consumption as with brave), I think I'd want to try to target those.
Cheers!
Time to be "Brave" and join the crypto "Rave"?
Worth a smile at least!
The future of online communities is already here. Join in!
I like it.
future - communities - join 👍
Show off your talent :P
Could get mistaken for a porn site, might work :D
or Fuck Zuck, join Hive and make a buck!
ha!
Straight to the point here!
We just have to some have create targeted ads aimed at ex facebook users. Ironically I think facebook could help us find them lol !
Interesting, I'm not really a specialist, so I couldn't recommend what to say. I use Brave, but usually I don't watch the ads, hehe from now on I'll start doing it. Although some suggestions in the comments look really good.
Hive: Power to the People!
I was thinking of:
"Be part of the HIVE, leave Justin Sun behind"
"No censorship, No owner, Just HIVE"
A huge hug 🤗 and a little bit of !BEER 🍻 from @amico!
Un caro abbraccio 🤗 e un po' di BEER 🍻 da @amico!
You need to stake more BEER (24 staked BEER allows you to call BEER one time per day)