I wish there was an open discussion of the name.
The problem is with the domain names. Unfortunately, it is difficult to have an open discussion about a brand name without the eavesdroppers on the discussion immediately squatting on the best domains.
Conversely, we saw that the instigators of the hardfork grabbed prime names before the market was aware of the schism. This limited the opportunities for outsiders to establish themselves after the hardfork. Branding is a difficult game.
That's true.