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RE: Why HIVE??? "HIVE Blockchain Technologies LTD." exists since 2017!!!

in OCD5 years ago

Hey Steemitri 🙂

It has been discussed a bit but a TDLR:

Hive Blockchain Technologies is not a blockchain.. and “Hive” is a pretty common name.. one that can’t be trademarked. So while it seems the company did send out a lovely notice, they have no trademark.

Totally different areas of business and in my personal opinion - not an issue at all.

I’d say we can carry on as normal.

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Hi Justine! Thanks for your comment.
I assumed it had been mentioned in Discorsd or somewhere else, also because the news is from March.
I honestly think that the choice of the name is not that clever; I know it sounds good, I know It is a common name, etc., but at marketing level, SEO, SEM, etc. it's not that great. IMHO.

It is true that if HIVE will be successful, the search engine bots, social media, press, etc. will give the right visibility.