manage to bring outside views to it
One of my pet peeves with Hive is that it's often "counter productive" (in terms of rewards) for authors to create content focused on the "outside community" than to create content focused on the "inside community".
Let me explain.
Authors are rewarded according to the stake of the people who vote on the posts. Thus, authors are incentivized to create content that's interesting/attractive/ to people that's ALREADY heavily invested on Hive, as they're the ones with high HP.
For example, the huge majority of post titles here on the blockchain are written assuming that the reader is already part of Hive and knows about Hive stuff. Personal example: a few days ago I've posted a "PizzaGuild HashKings Report"; if you're not from Hive, you have no idea what a "Pizza Guild" is, neither about the HashKings game. I wouldn't click on this post if I wasn't a Hiver. But, being bluntly honest, I wasn't writing to non-Hivers, I was writing to Hivers, that already know about the PizzaGuild Project and the HashKings game.
I just opened my Trending pages and saw several other examples: "Hive Open Mic Week 124", "Mi entrada a MONOMAD", "Favorite H-E Tokens", "Splinterlands Assets and a new Wind Maker"... all those titles just make sense if you're already part of the Hive community and know about the community (like Monomad and HiveOpenMic challenges) or the terminology of Hive (like H-E Tokens, WindMaker is a category of users on the LIOTES Project, etc.). Otherwise, they're just gibberish.
Lots of other posts have "generalist" titles that doesn't mean much without a context (like following that author beforehand and being interested in his content) and are terms that no one would ever search on Google: "My girlfriend got a new haircut", "Tattoo journeys", "Monday morning Quarterbacking"...
Finally, we have a minority of the content that's actually interesting for outsiders and that can actually bring people from the outside world; content that's searchable on Google; content that people would click on Reddit: "Learning to cook curry chicken", "Making a Dress to Give as a Present", "Editing Checklist For Writers". Those are easily understandable by anyone and, if you're interested in that kind of content (cooking, DIY, writing), you'll click and consume the content. This is the kind of content that'll bring outside views to Hive.
But, the point is: bringing outside views is good to the network itself, but useless to the author. Those outside users don't have a Hive account, and even if they create an account just to like your content, the vote will be worth literally zero.
In my Splinterlands videos I've been posting on 3Speak, I've been trying to always use titles to people that's just looking on the internet about Splinterlands or NFT Games in general, exactly to try to bring people to Hive. For example, instead of writing "Analysis of to the Weekly Challenge" (a title that doesn't mean anything if you're not already a Hiver), I'm writing "Good combos for new players using ". It's way more palatable, and could actualy bring people from Google or Reddit.
I think it is good at first to follow the crowd and find a niche here. Also I respect the people who are community oriented a lot. I used to do it a bit more, but got overwhelmed.
Personally, I try my best to produce platform independent content and keep the Hive community stuff to a minimum or at least add unrelated photos.
I disagree that outside views are useless for the author. I take the longterm approach, and find people (read curators) recognize and look for this type of content.
Usually I share my posts on Twitter (except niche Hive or controversial stuff). You never know who will notice.
Oh, I fully agree with you: outside views are NOT useless for the author. But it feels like useless in the first moment, and the more reward "outside hive content" receives, the better.