In this chaotic world, how can you be a little bit different?

in OCD3 years ago

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I was in some post-90s groups and found that "job-hopping" is a common term, especially those group friends of small Internet companies. Listening to the description, it seems that they live in the evil old society. They are very anxious. , also helpless.

Yes, the current era is really messy enough, and all elements of society are falling apart and recombining. You also have to have a bit of an evolutionary mindset, or it's hard to hit the beat.

On how to hit the beat, I recommend a book called "SMARTCUTS".

Author Shane Snow was named to Forbes' list of "Thirty Under 30 Innovators".

Shane Snow said in the book that today's people who have achieved rapid success actually have a common logic, that is, to break the conventional framework and use lateral thinking to grow rapidly.

Now, based on the viewpoints in the book, I would like to talk about some of my feelings.

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The first method: cross-border

One method mentioned in the book is "cross-border". According to Shane's observation, many people's success comes from expanding into other fields through their own advantages.

For example, when Trump was elected as the President of the United States, many people did not expect it. How could a businessman full of copper smell become the President of the United States?

In fact, if you research it, you will find that most American presidents did not evolve from senators and other politicians, but directly entered from other fields, such as lawyers, writers, principals, etc. It is this kind of cross-border advantage, giving voters more confidence in them than in politicians.

From the perspective of personal development, the current social division of labor is clearly divided, and professional talents are gradually no longer favored by enterprises, and the so-called compound talents have become the new favorite.

Because entrepreneurs understand that all innovations come from the ambiguity of frames and frames.

Especially in large enterprises, each department is an assembly line of a factory. Just squatting and guarding is tantamount to workers on the operation side. It is difficult to improve personal value for a long time.

Therefore, you must also have a "cross-border" thinking, learn more about other lines of knowledge, and study the industry as an ecological chain in order to have outstanding core competitiveness.

The second method: worship

The book "SMARTCUTS " says: Personal progress must be inseparable from the guidance of famous teachers, and it is necessary to provide advice for lifelong growth throughout the whole process.

Of course, encountering a famous teacher who is capable and willing to teach you is a bit rare, but don’t worry, the biggest boon that mobile internet brings to learners today is that they can learn from excellent people through N channels.

The book provides an example of this:

There is a comedian who downloads the performance videos of all the masters in the industry, imitates and learns every day, and knows the details of each big coffee's behavior. Finally, one day a famous agent called him after watching his performance video. When he was ready,

So today is an era of unprecedented friendliness to those who are willing to teach themselves.

However, when you look for learning objects on the Internet, you will find that there are all kinds of big V and all kinds of online classrooms overwhelming, and the good and the bad are mixed. You still need to have some ability to discriminate.

My advice: research the other person's growth path and see if it's relevant to your field.

You must know that "experience" is the underlying foundation for shaping a person's knowledge system, and the "announcer" type of second-hand knowledge dealers cannot help you.

The third method: using tools

The author of this book also tells us: there must be an instrumental thinking.

What does that mean?

That is to say: In the past, when we learned something, we paid attention to getting to the bottom of it. Only by understanding the underlying principles can we be considered to be well-informed.

But the current technological development is iterating so fast, and the underlying technology is becoming more and more black-boxed. Do you want to take it all? It's not worth it in terms of efficiency.

Therefore, the author suggests that college students do not need to learn calculus, and elementary school students do not need to memorize multiplication formulas. It is more practical to learn how to use Excel when they have time.

After all, your purpose is to cross the river, you can just find the boat, why bother to study what kind of material the boat is made of?

For me, this one is really heartwarming.

When I was the head of the innovation department of a Fortune 500 company, I was very panicked as a half-way monk.

In order to understand the Internet knowledge, I specially signed up to learn the programming C++ language. After two months of study, I found that everyone started to use JAVA and PHP, and the development speed of high-level languages ​​was hitting at the speed of light.

Later, I met an expert in the Internet industry. He said that my approach is like a fool in charge of an engineering who learns to build bricks. What I really need to do is to establish a channel thinking.

One is to target the crowd and find people who can do it well;

The second is for tools, you can find tools that can solve the problem.

Fortunately, I found them all later, and also realized that many things do not need to be constructed from the bottom, but learn to splicing and utilizing.

The fourth method: good at communication

How powerful is communication, "Attention Merchant" once said: " Communication is a weapon of mass destruction that manipulates people's hearts ."

This is a bit of a statement, to know how many people accept your proposition, it also determines your value. So as a "modern person", you must know how to communicate.

Of course, communication is also a profound knowledge. It is not as simple as shooting an advertisement or writing a joke, as the example in the book "SMARTCUTS".

The first example: An otaku in the United States accidentally made a video of a rainbow, which was recommended by a TV show. As a result, the video only took two weeks and was hit 5 million times on the video website. This otaku became famous overnight, but was soon forgotten.

The second example: There is a female makeup artist who made a video to teach people how to make up as Lady Gaga, which also became popular on video sites. As a result, she now not only has 5 million die-hard fans, but is also the official video makeup artist of Lancome.

Why are the two endings so different?

The difference is that the female makeup artist has real talent. Before uploading the video of wearing makeup as LadyGala, she has uploaded a lot of videos, and the level is good, but it has not been noticed.

So when the opportunity came, the real skills of the female makeup artist worked and could continue to become popular, but the otaku in California could not.

Therefore, the current communication is not just a gimmick, you must have the ability to accumulate a lot. In the era of information explosion, fame and fortune obtained by chance by virtue of asymmetry will eventually be short-lived.

summary:

In view of the significance of the times, "SMARTCUTS" is still worth reading. The book covers nine parts:

Cross-border , apprenticeship , rapid iteration, using tools , seizing the wave, forming a network of people, good at communication , simple and tenfold thinking, the book is full of cases, and you should get what you deserve.