The discussion and the potential for "knock-on" posts is high I think and for those who struggle for content, it can be an easy source and one that is relatable back to the community for more discussion. With a good use of tags and metadata, an interface could collect content around it like a word cloud (@inertia?) and connect it up to communities also.
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Search quotes on so and so and countless sites come up. Wouldn't it be nice to see hive come up? Every time? Hmm, nice exposure. How many people search quotes on... every day?