Greetings @eldysredactor. The use of colors in marketing is extremely important although it is something that may seem unnoticed, because the design and color of a logo is what we can most easily recognize a brand and certainly influences our perception of it. If you allow me the observation, the link of the second image does not work and check that all the images are of public domain.
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Thanks @emiliomoron, the color is important in marketing to optimize objectives, but you know that few people know this, including marketers and graphic designers, or they know it but prefer to ignore it and not educate customers.
I allow you to make observations, don't worry, I have already checked the links, maybe I made a mistake in placing them. Thank you for pointing it out.