Runners are increasing here too, especially among the young crowd and the IT crowd. Running and cycling both. And the city i am in has a lot of trekking and hiking places around for people who like the outdoors. I like my bed more :D
I remember once in Ipswish I was walking back home after a dinner and my place was near the city center. There was zero traffic, and what weirded me out was zero people and zero strays. I was so not used to be that alone in middle of a city that it almost scared me :D