Rip is the man! It is a good show. The first few seasons were phenomenal, the later seasons have been good, but a lot of it is over the top. We haven't watched the latest episodes yet. It's definitely interesting how well they have marketed the whole brand. You can find T-shirts, boots, and all sorts of other Yellowstone branded stuff these days. I wonder what company is actually behind the Yellowstone cologne offering. Like a lot of people say, ultimately, you should just buy what you like no matter the brand!
I've heard it's really good and will get around to watching it someday soon. I'm keen! I'm not sure whose behind the cologne, now you made me interested in finding out.