I firmly believe marketing happens as people start using Hive correctly. That's by making quality posts and sharing it on other networks to prompt people to come over to hive and leave a comment and their views. I don't believe it's time to start paying for marketing though. The conversion rate is going to be dismal for the amount of money that is going to be poured out. The UI needs a serious update and the onboarding needs serious work as 99% of people hitting the front aren't going to understand what is even going on around here nor will they get answers.
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I do not believe that quality posts is what Hive needs to be successful. Quite the opposite actually.
Facebook does not (or rarely) have quality posts, and nowadays it is one of the most successful social networks.
Most people cannot create quality posts, and they do not even interested in them. Most people interested in funny and informative posts. At least most people share funny posts on Facebook. And most of those posts are shorts, not long blog posts. Those posts are not necessarily the definition of "quality posts".
ehhh I somewhat disagree with that. When facebook first started quality content that spark debates and engagement is what fueled it's growth. Now it's at a point where it could give a crap about content and instead runs fully on businesses buying up ad space while reducing exposure for all other content. Right now Hive is at the point where engagement needs to be sparked. Just like reddit. What made it so popular was the quality on the content that people interacted with. No spam bs just straight up good content and information.
I do believe though that hive needs to be much more than just a blogging platform. Things like NFTShowRoom which allows for NFTs to run on Hive is one of the most important additions to recently come.
That platform alone has ended up selling over 354,000 HIVE and it's still small. Apps such as this which provide more use case to hive are what's going to fuel it's growth. It's why I was really looking forward to project blank by leo over the DeFi project. Development of games is also going to fuel the chain. More use cases need to be in place before some serious marketing gets thrown at it and well honestly if you have a good app that runs on hive the marketing pretty much happens for itself! Pretty sure bitcoin didn't do any of their own marketing lol it was the people that used it every day and that pretty much goes for all of these blockchains now.
I did not said that Hive is a blogging platform.
Just that nowadays the most people use it that way.
It is already fueling. For example Splinterlands. That game alone should greatly contribute to the successfulness of the Hive blockchain. Games like Splinterlands should get more exposure. I started playing it on 2018.12.30. It was Steem Monsters back then. And it was on the Steem blockchain. The game later became Splinterlands, and later moved/switched to the Hive blockchain.
For the most part Hive is a blogging platform and that's about it. It's all the tribes and other things being built on top of it that hold the real value. Was around since alpha days of splinterlands. They branched out to other platforms such as wax and bat etc in order to reach more people. I'm curious to see what comes of Exode which is a new game getting ready to launch that will be exclusive to Hive. Being exclusive to Hive I feel brings more "value" to the hive token itself.
With the various dApps, games and websites, that seems to be changing. At least from the traditional blogging side.
For example there is d.buzz, which is a Twitter-like microblogging platform. There was also musing.io, which is a Quora-like Q&A (Questions and Answers) platform. Musing still exists, but nowadays it is using its own blockchain (Musing Chain).
There was d.tube, which also still exists, but nowadays it is using the Avalon blockchain.
If the other dApps begin to use their own blockchains, then the Hive blockchain will probably really remain as a blogging platform.
I agree with all this yet that is not the majority view. The idea of bringing tons of people over now is without merit. The conversion rate will be abysmal simply because this is too complicated.
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Yep exactly, I don't see us recovering those marketing fees any time soon. Just a big mass of confusion and overly complicated on boarding system. Leo improved this but it could still use some work. I've found it easier onboarding through Leo than any other platform so hats off to them.
Leo did simplify the process somewhat and at least let people use a Twitter account. It will be great when they get the next rollout of the platform where FB and Google accounts can also be used.
At least then someone can start without understanding what is going on.
After years in that business, I agree with you. It is torched money. Bet the ranch they will come back and ask for more down the road. It could become a never ending pit if we allow. They will give some line about marketing being a long term thing; that it takes a long time to see the results; consistency is key look at McDonalds; etc.. I know since I used all those lines over the years.
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It's nice hearing I'm not the only one that thinks this. I got in a bit of a heated trash talking laterally for no reason other than questioning the proposal lol Waiting for my downvotes next. Which hopefully doesn't happen simply because of a disagreement if it does happen you can be sure I'll be very vocal about it.
Yeah well the proof will be in the pudding.
The activity is very easy to monitor and that is what is going to be key. And we will likely not see it increase by the time the contract runs out.
When you have been on the same side of the table, in any business, you know how things operate.
I stood in front of business owners pushing them to remain committed (and spend more money) to marketing plans that were not likely to yield a ton of benefit. The key was to keep them committed to it since it had no chance of working if they cut it out. But in the end, it was a coin toss and that was with a process where the system was already refined and in place.
With Hive, we are no where near refined.
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