I spend about 50% of what I earn from Google ads on Google ads for myself lol, whatever I get I throw at them and try to go grow as much as possible within a reason. I tried some FB ads lately for myself, hasn't done anything lol will probably cut it off this month
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I did try FB ads a couple of years ago and although it got me a load more followers, you have to keep churning out money to pay for FB to show your content to your followers so I cut off those ads a while back seeing as 50% of 0 sales is, well... expensive haha!