I agree 100% man. When it comes to always having a reliable traffic and income stream, you really can't go wrong with Email as there are many examples of people essentially making passive income all thanks to having a decent email list.
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Indeed, and you have full control over when you want to pull the trigger, you own the data and you can personalise messaging and learn more about your user base with the data you collect. I think with apps like Mailchimp everyone should be using it I mean under 2000 addresses is free, if you keep your database clean you can keep doing that for some time before you need to pay