Literally email lists / drip campaigns comprise 90% of what my IRL work involves - so this post is spot on. You hit the nail right on the head with the importance of a good, healthy list.
The key is to prune, nurture, and ensure your list is in peak health at all times for maximum results.
Great piece, rehiving.
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Absolutely, it’s not just about collecting emails you have to segment, review open rates and click through rates, split between CRM and EDM mails, track your click through as and improve your list health or you’ll end up in spam boxes more often
Yep +100%!
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