Great post and great designs! I am just a new user who joined after Steemit went south.
I think the real value, rather than paying users, is paying content creators like you ~
The internet now is riddled with ads, hidden marketing and sales pitches disguised as content:
- social media posts constantly trying to sell something (brands or individuals)
- ads embedded in mentioned social media (more "trying to sell something")
- blog posts that try to sell affiliate material (so the user always wonders if this content is genuine or a clever ploy)
There is nothing wrong with creators trying to earn, people need money to live after all.
But the saturation of ads and sales pitches is slowly killing online content. Content consumers are fatigued by the barrage of ads (pop ups or built in the content) and creators are burned out by having to shill real hard to get by (which ultimately enriches the sales platform and not even the creator).
So Hive is kind of like... Patreon/Ko-Fi but subsidized by all consumers rather than placing the burden on paying subscribers or buyers. So people can get the quality that is normally locked behind a paywall for free, ad free.
The other pro vs existing platforms is the pay to curate model - Hive seems to have less junk content compared to Facebook, insta or other web2/web3 socials I have seen so far.
To sum up Hive:
- support content creators
- support to curate said content
And the end result is a platform that has high quality, original content that is accessible and free for everyone, yay!
Take this with a pinch of salt because I only joined recently, but Hive really feels different for some reason. Time will tell.
:)
That's certainly one approach.
But I'm here creating valuable content, for peanuts, not because I want the money, but because I want the audience. People listen to me here. People engage with my work here. If you ask most good content creators if they do it for the money, they'll say "no, I do it for the audience."
Most good bands hates playing an empty room, but loves playing a packed stadium. Most good comedians hate playing an empty room, but would play a packed concert hall for free. Audience is far more attractive for true artists and talented content creators than money. I'd love to market to great content creators, but to do that, I'd have to tell them there was an audience of consumers here on Hive... which my campaign is aimed to get.
This is a good point and a great 'added benefit' Hive can tout for consumer-facing marketing. I'd happily add a section about this to the page, great idea.
Another good point, and an interesting take, if I was marketinig to content-creators, which I'm not at the moment, because the majority of Hive's users are already content-creators.
This is what consumers do. They curate what they like. And Hive is the main platform that rewards this behavior, the rest of social media just turns consumers into product, letting them curate for free while stealing their data.
All good, you had some wonderful ideas that I would appply if I felt Hive would be served by being more creator-focused at this time. :) Thanks again! 🙏