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RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤3 years ago

I think you have it backwards on those other platforms. Most users don't go to Fiverr, Uber or Youtube to make money. They go to get jobs done, get a lift and to watch videos. I don't think I was even aware for years after starting to use Youtube that it shared ad revenue with larger channels.

In all cases there must be a circular economy. There has to be someone paying, not everyone can be paid.

In theory we can get users by having the best content on Hive, just as Youtube did and all the other successful social platforms. In reality we are terrible at that, although we have improved in recent months/years compared to Steemit past and present.

The main point I want to make has not been that the money for posting is poor marketing, I absolutely think it's the best we have. The point I'm trying to make is that our problem is much more fundamental than marketing - it doesn't matter how well you market a product that fails to deliver. We have to make our product actually deliver value to the masses.

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They go to get jobs done, get a lift and to watch videos. I don't think I was even aware for years after starting to use Youtube that it shared ad revenue with larger channels.

You're correct, but left out one important thing. They all figured out it was important to incentivize and monetize the desired behavior. And once they did monetize it, they used it as a selling point for mass adoption.

Hive already has people coming here to 'get jobs done' Such as a) create content and b) to get their feed of content. This is the job all social platforms serve.

Hive is the only / biggest platform I know that incentivizes and monetizes this 'job getting done.' Neglecting to leverage that is a tragedy that limits Hive's growth, period, in my opinion.

In all cases there must be a circular economy. There has to be someone paying, not everyone can be paid.

Correct. And part of that circular economy is a healthy balance of consumers. Hive's economy is out of balance, and desperately needs consumers. Most creators here get 2-3 comments per post. Minimal shares. Because the type of human being who comments, shares, engages, upvotes aren't creators & devs, they're consumers.

My approach here is aimed at solving this pivotal issue in Hive's growth and human economy.

it doesn't matter how well you market a product that fails to deliver.

I agree totally. But Hive(.Blog) does deliver. In fact, it practically has a monopoly as the only social platform that rewards consumer behavior in crypto, financially rewarding and valuing their vital consumer-behavior, where FB, IG, YT, Twitter simply steals their data and rewards them not at all for their consumption. Hive literally has no competition here. It's a dream come true for consumers.

"You mean I can 'like' and actually earn a little something for it? Sign me up!"

Anyway, I don't imagine we'll see eye to eye on this anytime soon, and I can only explain my perspective to a certain level of detail due to time-constraints, so I'm happy to agree to disagree, thank you again for your input, and wish you a great day! 🙏