Centralization of focus on ONE PAY mechanism which is 1. finite 2. Speculative 3. Not controllable by the creator and 4. will never be capable of supporting thousands of full time content creators let alone hundreds of thousands.
PERHAPS when the day comes we have a decentralized system where talented creators have multiple features which are not finite in nature then we can go down this road.
Tips
Recurring payments
Paywall content/payments
View count based ad money
Other reward pools (vote based or some other systems)
Etc
Dependence on ONLY the Hive Reward Pool is a very silly idea.
And thus branding as "Social that pays" is just a BAD IDEA... maybe we'll get to that point where we can market that and come through with some really solid stuff.
A little feedback I have done polling of dozens of full time content creators from youtube and the hive reward pool is perhaps the thing they are LEAST interested in. So I can understand what you're saying in some parts... but the reality seems to be different than what you're assuming.