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RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤4 years ago

I love the visuals and I think that has been sorely lacking here on the blockchain...Your posts combine it all, great content with fantastic visuals to help bring the message home.

@taskmaster4450 and myself have been talking about this for weeks now on our podcast, I just can't help but think Hive is being marketed wrong.

Do we sign up for Netflix....Or sign up for AWS? The technology behind the content delivery system isn't what sells the subscriptions. However Amazon does benefit from the added business Netflix and others bring to their company.

I just feel like the real opportunity are the individual apps. You are bang on about the decentralization argument, the masses don't care. They care if they can use it, and if their friends are using it as well.

And that comes from a killer app or two, using Hive's tech. If the communities and applications drive the adoption, I believe this blockchain wins big time.

Thanks for the discussion though, it's very much needed :)

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Thanks for the kind words!

Sounds like you and taskmaster get it. Hive is being marketed wrong. (Well, at least wrong if the goal is rapid growth.)

Do we sign up for Netflix....Or sign up for AWS? The technology behind the content delivery system isn't what sells the subscriptions.

Excellent example, thank you, kind of wish I used it in my post, lol.

Killer apps would help for sure, but it's the equivalent of using 'Candy Crush' to market 'Facebook.'

Facebook had to market itself first, Candy Crush was just a bonus surge of users.

I'm all for a killer app, I really am, but it is a band-aid solution for a platform that is already failing to market it's own value.

I hope what I'm saying makes sense, but if people still want to bark up the 'killer app' tree, I applaud and encourage it, and wish them luck :)

Thank you for the excellent discussion too, you're the first one to mention killer apps. :D 🙏