The main marketing gaffe was steemit inc calling the main platform on the steem block chain steemit.
Naming was too close And every one thought steemit was Steem. They didn’t realise that there is a protocol there underneath steemit the platform and so even to this day 99% of users still think that hive is a fork of a blogging platform where u might earn some rewards some day for posting.
Ex users should know that this is a protocol upon which platforms are built, which is why this drawing is so important: https://hive.blog/hive/@theycallmedan/hive-ecosystem-infographic-looking-for-feedback-from-the-community-part-2
And so we did with Hive and Hive.blog
After reading your comments here, and all the confusion between Hive (the protocol) and Hive.blog (the social platform), I now truly believe we should sunset it (the website, not the blockchain 😁).
maybe a name / brand change, as a website its highly useful :)) (for simple users like me anyway ;))
Sure, no need to be as extreme, even if I'm not a fan of condenser.