It's only natural because everyone is there mate, if hive would be facebook naturally they would all be here and consume content and our content would be a lot better with people paying for subscriptions, top authors not only getting hive rewards but also millions in adrevenue, etc.
I don't understand why you think comparing the two platforms and then painting out engagement to be bad is okay when at current stage they are so different and to then also start this whole discussion in trying to dismiss a new project attempting to make the platform a better place for everyone involved.
At scale if Hive were to grow you'd see a ton more engagement and with scaled up prices many would be able to reward them with their own votes instead of having to rely on forfeiting part of their author rewards to do so. We are currently 9 cent off of all time low hive price so for most users, yourself included, you can't even upvote a comment more than a couple cents if even that.