I agree not a good time to bring people on board yet. But as a decentralized system the distribution of happenings, updates, and upgrades is always going to be a bit difficult to keep track of. There really is only that one official account @hiveio, and the only reason that is the official account is because that was the one created by the individuals that started the Hive Block Chain.
I really do not see things as breaking down, the image storage system upgrade was planned, a lot of people missed it because they did not listen to the chat that was recorded, or were present when it was live. The Hive Block Chain is in the process of finalizing the separation from Steem, it takes time, it is being done pretty much as far as I know by volunteers.