Thanks for the heads-up on this! I just poked around a bit, and it seems that @peakd "got it right" once again. Aside from this:
Snaps was designed to be platform agnostic and can be implemented by other front ends.
From the 10 minutes of looking at Snaps, it's a beautifully seamless integration, and UI is intuitive and easy to use; it loads fast feels like it actually "belongs" as part of the whole experience. By far the best execution of short format I have seen so far... actually worthy of mentioning as part of promoting Hive externally.
Agreed. It's already a better experience than the similar short form experience I've seen elsewhere across Hive.