I believe advertisement will be a good idea in promoting hive in social media platforms to let more people know about this awesome blockchain. I have also think about this matter of how people can get involved in it, I board four people to the platform not quite long and they were surprised that they haven't heard about such platform before.
Why I said advertisement will be better in social media platforms is because not everyone have the mind to invest in Crypto but when they know about hive through that medium they will understand that the platform is where you don't only earn but even learn to boost more knowledge about crypto and every other positive things happening around the world and from there they can have the mindset to that investing in Crypto gradually and also know how the platform operates. That's my say on this.
Yes, focusing on connecting with users of crypto on other social networks is one of the easiest ways to bring new people to Hive. The bigger social networks such as Facebook have always tried to make it difficult to take users away from them and that is part of why the class action lawsuit against them, dating back to their crypto advertising ban is still going strong.
It also doesn't make much sense to pay them money to place adverts on their networks as we would be funding our competitors, which obviously could be counter productive. So there are two main options left for social network promotion:
Hiring influencers is a good way to advertise on the other platforms without the money going directly to the other platforms - but the recent marketing campaign run by US marketing company *Ignite *(funded from the Hive proposal fund) did involve paying some influencers and was controversial. These campaigns need to be set up in a way that is trackable to make sure everyone can understand how much value for money they offer.
Creating strategies and tools to help Hive users to promote Hive on other social networks is a 'no brainer' - but might not be as successful as it should be because the Silicon Valley sites are well known to (probably illegally) 'restrict' the reach of posts that promote their competitors. The 'POSH' token on Hive is one attempt to help this along on Twitter, but it doesn't really have much value currently, so doesn't offer Hive users much reward.
Hive users need to have tools to promote Hive and also understand how they are helping themselves by growing Hive too, since they benefit directly as Hive grows if they hold the tokens. This is a huge opportunity for Hive that isn't being taken seriously enough right now.. Imagine the possibilities!
I really appreciate your idea and thought on this as well, I believe the leo team at the moment are expanding the leo platform through social media platforms like Facebook, Twitter and even tik Tok to let others know about the blockchain through that and am pretty sure it has attracted some individuals to be part through that medium though improvement is still in progress but am excited that such is still happening to let more people know about the crypto world through leofinance.
Great ok, yes, TikTok is huge at the moment and probably one of the best places to build large audiences and promote Hive projects.