Thank you for your interest and questions! We understand that the community is looking for transparency and assurances about the effectiveness of this marketing strategy. Below, we answer each key point:
Who are the marketers?
We currently have enrique89 as our lead marketing specialist, and we are in the process of looking for another specialist for specific activities.
How will Hivers be paid? Incentives will be direct in HBD for work done. It is not a voting system, as this could lead to inequity and lack of predictability in payments; it is also not a salary. Instead, we focus on compensation for measurable contributions.
What guarantees that this marketing strategy will work?
There is no absolute guarantee in user acquisition and retention strategies. However, we are applying a metrics-based approach (North Star Metric) and controlled experimentation (Growth Hacking). The key will be to continuously measure, learn, and adjust to optimize the effectiveness of the budget in the long term.
On user retention
We recognize that retention is a challenge and that factors such as token price can influence user retention. As such, we are structuring strategies that go beyond initial acquisition, including community, education, and sustainable use cases within the Hive ecosystem.
Once we complete the Research and North Star Metric phase, we will share a detailed plan with specific strategies to optimize investment and maximize results.
We appreciate the concerns raised and are open to continuing the conversation.
I'm glad that you are attentive in responding and clarifying any doubts🤗
It's interesting; I like the idea of payments in HBD, and I find it fair, as long as the payment is based on hours and equivalent to the actual cost, just like yours, since all work has value.
On another note, I asked about the specialists because you mentioned them in the plural, as if they were already involved—or maybe I interpreted it that way. "Specialist" is a strong word, and I imagine that if proof of experience and some form of verification were requested, you would be able to provide it—not just for Enrique, even though we know him, but also for future "specialists" in marketing.
I have heard and read about NSM as a performance indicator. However, my question or doubt remains unanswered, and it intrigues me even more after reading this. What would happen if the indicator shows that the performance was not as expected?
Would this proposal be something like a "trial and error" approach? It’s interesting considering the amount that has been requested 🤔. That really catches my attention, especially when you mention experimentation in the context of the Growth Hacking strategy.
As marketing specialists, we also need to assess potential failures, and that is true. We know they can happen, and it's not just a matter of saying, "they might happen," and leaving it at that. That’s why it’s important to have an action plan in case they do occur. Hopefully, everything will be a success here. However, realistically speaking, with the current market prices, it's somewhat challenging—but not impossible.
That brings me back to my original question: What would happen if this strategy or proposal does not yield results? The funds would already have been used, and work would have been done, but without the expected outcomes (this is just an example; I’m not saying it will happen). Or perhaps, will you first conduct tests and, once you see that it works, present a detailed proposal to seek approval from the Community?
Thank you for your openness to dialogue and for raising key points!
On specialists, we understand the importance of validating experience and stand ready to provide proof of knowledge and track record where needed, both for Enrique and anyone else who comes on board. We understand your concern about making sure that those leading the marketing strategies in this initiative have the knowledge base to do so.
Regarding experimentation, your question is fundamental: what if the strategy doesn't deliver the expected results?
This is where the Lean and Growth Hacking approach comes in, which is not based on uncontrolled “trial and error”, but on testing, measuring and adjusting, to reduce risk.
To minimize risk in expenses
The proposal is not a fixed spend, it is flexible, we only have a spending cap for a minimum period of 9 months.
If something doesn't work, we learn quickly and fine tune strategies before we run out of funds.
About payments:
There are no salaries, you will be paid based on hours of work or deliverables with standard rates globally, with prior agreement with collaborators, and they can be audited.