the rewards are not centralized as a reward pool for farcaster, but each community can create their own tokens and rewards based on votes/likes, just like here on Hive. Have you seen this:
https://rounds.wtf/
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It's not a centralized reward pool that affects everyone else.
It still affects a lot of people and the rewards are as valuable or more valuable then here. Now they are starting to face the same problems (abuse) we have here, like: spam, selfvotes, circle jerking, multi accounts, etc. They just don't have downvotes to fight.
It's different, but not much different.