I really don't like social site that won't let you see anything without creating an account. Hive is much more open. I'm not totally against ads as the platforms need to pay their costs and that is an established way to do it.
We do need to highlight the quality posts and not just those from people with powerful friends.
Yeah I'm thinking logging in would be how you get to see the content without ads plus other perks. Logged out you see ads and can't post articles