why no one has created something like Hive is because no one wants to give away power and control to the wider crowd.
The answer is here, no one wants to let you know how much they are earning by exploiting you. It is true for every business model, and web2s are just like the same milking cow. Hive is easy in terms of flexibility and very rational with greater transparency in the economy. I have some doubts about proper curation for some curators, but that is a fraction when I see the wider picture. If a new user is truly passionate and dedicated with patience, then Hive can reward him for sure.