Influencer marketing should be the best solution for this. Also, guest posts on tech sites should get people that have a better understanding of things like this.
Avg. people will always be skeptical about everything.
First, they need to hear about more sources, then they want to know " what is this".
Blogging platforms in general have a very high "leave rate". short massaging can fit it. Also games and other cool apps.
It needs time for the dream of universal log in with hive :)