Hahaha, yes and with a lot of new-age spiritual mumbo-jumbo being preached at every yoga-club, there is a bit of a credibility gap to be closed :P
People around me tend to get interested in it when they ask me how I manage to stay calm even when projects we work on get really intense. Or how I stay calm also in heated debates related to work etc. :) I think one has to demonstrate its value, and not just talk about it.