It is a way for people to enter either Leo or Hive. One of the big issues is there are few ways to get the token/coin. Without liquidity, big money will never move into a token since it is afraid it cannot get out.
Try to get in or out of $5K of LEO. It isnt easy right now. That is where liquidity enters.
Liquidity is quite basic for a crypto ecosystem, this way the investor feel safe about their investment being vested in a project for longer tenures.