I also live in a smaller town, but the sheer amount of wineries and breweries that have popped up all around us has changed the pace of life a little around here, tourism has grown exponentially- there are of course downsides to this, but one of the upsides is a spectacular fireworks show, haha!
I can't even imagine what they spent on that, but considering how many people were there buying wine, they probably made out okay :)