For me it's whiskey, and it's something that I don't just enjoy for the taste but for what it represents. It's the drink of powerful, successful and in control people, and that is something I'd like to be and this allows me to portray that image to other people when they see me drinking it. Never had Gin tho. I think I'd like it because I prefer strong drinks like whiskey and tequila over wine and beer ( Champagne is an exception).