The old "it must have eyes rule"... moles normally have skin above their eyes, I wonder if they are considered Vegan...
I do wonder if Vegan alchoolic drinks have a good level of demand, I just can't see people premium to buy Vegan beers instead of normal beers which are pretty much vegan already.
It's like anything, they stick s panel on it to match what's trendy. Marketing genius!
I would buy anything moley!