I actually look for short stories and descriptions to accompany the images...they make the whole post feel more thoughtful and original. A long post isn't always necessary to show an acceptable level of effort...because it can be quite obvious to the reader your heart is probably not fully on board with the task. I suppose a balance between the two can be considered...say just enough to spark the imagination and further discussion.
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The right amount is as much as it needs :) I usually try and get my point across in as few words as possible