Hello, dear Steemians!
How a business shapes is one of the trickiest things in the rough and unexpected world of economy.
While there is no single gospel of truth when it comes to business and how it should be handled, most businesses follow a simple truth that is in correlation with how the human society functions without falling into chaos.
In today’s article, we are going to talk about the two pillars upon which most businesses shape. By doing so, you might get ideas of how you should think about innovative ideas and start your own businesses.
Let us take a look at the world of advertising and marketing strategies. Have you ever paid attention to one of those ads on your TV about a new car or a product that could bring much more comfort and ease to your daily life?
Well, if you pay close attention, you will notice that most of the time, the advertisement is not focused on the product itself, but rather on the people who live in the world of that advertisement.
Their emotions, their ideals, and their lifestyle is embodied perfectly within the boundaries of comfort and tranquility.
You see, when you are starting up a business, you are not merely selling a product or giving out your service to other people. You are selling them ideas.
The whole of culture relies on what you do with your business.
It might grow into something unstoppable. A storm that extinguishes everything in its path. It might turn into the next savior for humanity. Something that soothes the pain of living a life in the 21st century.
Most businesses shape around two pillars, or concepts, if you will: Needs and Desires.
When you start a business, you are either taking care of a need that humans have for something, or you are fulfilling their desire to an extent.
For example, building houses comes out of a collective need, while entertainment products are out to nurture our desires.
Some people believe that it is much more ethical and selfless to promote a business which is shaped around needs, rather than desires.
Whatever your belief, you must take note of what you need to think about if you want to create a business of your own.
That is the most important key in the early days of conception; when you are thinking about what ideas could work really well.
If you want a prosperous business, you should think about a great need that you could take care of. You could think about a deep desire that you could satiate.
Hence, you will give birth to innovative and creative ideas that will actually work in the world outside.
Starting your own business can be a bit overwhelming at times. It is intimidating to step outside and think beyond yourself to cater the needs and desires of an ever-growing and evolving society.
But do not let that scare you. Everything has its rules, after all. The only thing you need to do is make sure that you understand the rules and can conform to the pattern with which many people have found success in the world of business.
Take note of the two pillars and make sure you really think about this fundamental and underlying philosophy before you start to do anything for yourself!
A BIG HUG!
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Important Note!
I have been working very hard on this blog since the beginning. I have a very busy life but I am giving my best and believe me I have shared experiences that I have been coaching thousands of people and I know that the change of the Mindset should be daily. I am already grateful to see you giving upvotes to each other and you can see this with the fact that many already have 8, 9, 10 upvotes. But I'm sure that with the effort of all of us we will see a community with, more and more upvotes each others and for that everyone should get engaged so we can make it come true. I believe and we can! Resteem...
***Remember Community: Please, if you commented and upvote on a new post I did, please always go back to the previous one because if someone in the community commented lastly because of time zone differences it will be without your upvote and that would not be fair.
You all know the goal! We can reach: More and More Upvotes each others!
Attention!!!
I'm reading all the meaningful comments from the posts.
I am here making a list of all of you who have helped build this community by voting for each other who write meaningful comments and soon I will respond to everyone with comment and thank you all because I can already see this spirit being built in this Positive Mindset community and help between all of you.
You will receive my upvote in all material and brief comments I will do this in all the posts I am following very closely and I can see what the people who are generous and contribute to this legacy that I am trying to build with all of you can become reality in a short time.
AND
First of all, I would like to thank all of you, who are the most active and proactive in this community, showing your generosity and always with meaningful comments. From now on I will always make a list of these incredible people who have helped to expand our goal of growing ever more.
But I ask that if you are new around here you read many of the previous posts because they make it clear that we are building a community with respect among all, generosity and this blog is for those who really want to start moving their Mindset to positive and moreover be part of the growth of all of us who contribute to this blog. Please do not ask to include you in the list if you are just wanting upvotes because we want here people genuinely attuned to growth and good attitudes and as I have always said with Respect as the basis of all, generosity and positivity!
ABOUT OUR LIST!!! WE NEED GROW THIS LIST! LET'S GO TOGETHER IN THIS COMMUNITY - RESTEEM!
Feel free if you want to be included in the list of contributors to this community. Just ask at the end of your comment.
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Thanks All of You!!!!
Dear @chbartist
This article is particularly striking, since it relates very well to a part of the work that I do. It is, ultimately, a combination of creativity with product promotion.
What if we think about the idea of combining the product or service that we are thinking about undertaking, with enough imagination to "create the need" in the client to be able to acquire it? Doing it this way is a vital form of marketing in emerging economies, especially if they are in depression; in those economies where people can not buy food anymore because they can not afford much more, like in my country happens. And at that moment we arrived with our idea, which can solve a problem, but without being essential, they feel the need to acquire it by the technique we use to offer it.
With this, these people satisfy a need, but they also allow us to grow. It should be noted that it is our part and also our good faith, that what we offer meets this purpose: That it really manages to solve a problem of who acquires our product or service.
Excellent post... A hug!
@chbartist topics, two important things for me: needs and desire, but based on living the word when I want, when I yearn, it is almost always to cover a need.
And earthly it is like that, we always want to fulfill a physical or spiritual need, at this moment I am carrying out a social project in Venezuela "Bread from heaven" to feed children at social risk, but that need, has made me grow as an entrepreneur and raised my yearning to fill that gap that exists in the children of my country. With those two pillars, I add, people, that resource so important to generate an inclusive environment.
Excellent review @chbartist and you touched on the concepts that have always been the primary source of any demand from the population. If we can exactly and completely understand what people want and what they want to consume, we can approach any business more thoroughly and succeed!
My husband and I have a project for a business, which is precisely to meet needs, but the situation in the country has made it very difficult to start it. Since the raw material is very expensive or in some cases it is difficult to get it because there is scarcity of products. We hope that when everything is improving in the country we can achieve all the details to get it going... And the truck where we were going to start the business, last Sunday the engine was burned and now we have to buy a new engine, which would be approximately 500 $ :(
im sorry to hear that. voting this comment to help you guyz
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thank you!!
Very correct concepts, you cited human nature in your message, such that we constantly want and consume something more. The analysis of these very concepts can give us an understanding of the direction in which to promote your business and achieve the maximum positive result!
Oh yes @chbartist, I totally agree with you in your thinking about the concepts that are fundamental to any business. It is based on the needs and desires of the consumer that you can achieve great success in business and make great money!
Dear @chbartist
Undoubtedly, trade strengthens our economies, for which the essential aspects are advertising and marketing. Apart from this, the essential element is the exchange of ideas. Because not all people are accustomed to TV or newspapers. They learn about ads only through the discussions of each other.
The amount of the item that is needed will be as much consumed and the amount of consumption depends on our requirement. The biggest concept of business is the person's thinking and desires. Because it is able to make the right information about the value and quality of an object at the same time, it is being used and it spreads among people only through discussion.
Regards
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I never watched much tv and got rid of it about 25 years ago. I block every add I can and ignore the rest. I would rather have my own needs and desires come to the surface than to have someone else drive those ideas. I don't do much consuming anyway, so why even look :)
Dear @fitinfun
I know your odd situation , you try to control your budget.using these communications consumes more electricity.it is very difficult to manage everything in such situations.
Thank you for valuable contribution
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Very true - but I got off of media long before this. Now I have all photos and videos turned off to save wifi and I should have done it earlier! It's amazing to realize how much time was taken up when something scrolled by on the screen.
You are right, desires and needs have always been the guiding concepts of any business, especially now when the population is growing and consumption is becoming more and more. Anyone who can reveal the true desires of the consumer and will be more successful in business at all times!
Thanks sir for this empowering blog. Just what you are doing, you meet both our needs and desires for knowledge and practical wisdom on how to live in this ever changing world of commerce.
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Saludos @chbartist!
Diseñar una propuesta de negocios que este pensada en cubrir las necesidades y los deseos de las personas no es trabajo facil. Esto debido a que muchas veces no sabemos lo que queremos. o no identificamos los beneficios en ciertos artículos o productos por que no están marcando la moda.
Mas que aprender a vender, debemos aprender a comprar, a invertir en productos que ofrezcan un alto valor agregado, y exigir "calidad" más que cantidad, verificando que las empresas estén cumpliendo con los estándares ambientales y las normativas fiscales y sociales, generando un verdadero mercado competitivo con iguales oportunidades en base al esfuerzo realizado por las empresas que invierten en el mejoramiento continuo.These are truly fundamental factors for a business as the demand will come from them which is half of the equation. You can the focus on the supply side and differentiate your offering to attract consumers. If you have these pillars in mind for your client, you will be able to orovide the best service.
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Hello @chbartist.
I worked in sales since I was very young.
And you are right.
Only if the needs of the clients are met.
And you give an added value, apart from the product.
You can maintain a business.
Sometimes this means earning less.
But in the end it will be beneficial.
Hello @chbartist
The visualization of needs and desires of the clients, is key to determine what our target market will be and to define product or service design strategies and promotion strategies.
I want to emphasize an important aspect in the marketing of products, and it has to do with the ethics of marketing. I mean not to create false attributes of the product / service and false expectations in the satisfaction of desires. This can generate in the client "cognitive dissonance", that is, a feeling of defraction or deception that, far from attracting new clients, can generate a bad reputation. Even this can lead to legal problems due to misleading advertising.
Best regards
Getting into need of the hour is the most important thing. also the important human nature you mentioned is very notable.
Keep inspiring us with amazing content.
I guess in business its very crucial to meet the needs of the customers or consumers.
Desires on the other hand tend to vanish immediately and will eventually fail in the long haul of business.
Really @chbartist, it happens. The advertisement are totally created according to our daily need through peoples......
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There are no restrictions on who can turn into an extraordinary business person. You don't really require a higher education, a bundle of cash in the bank or even business experience to begin something that could turn into the following significant achievement. Be that as it may, you do require a solid arrangement and the drive to oversee it.
In case you're on Business person, chances are you as of now have the drive, however you probably won't realize how to begin constructing your realm.
@chbartist @coolguy222
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Cien por ciento de acuerdo, porque si nos ponemos a pensar en la filosofìa del Marketing, pasa por ahì. No olvidemos que èste comienza con la idea de generar un producto o servicio que tiendan a satisfacer las necesidades y deseos de clientes o usuarios, tanto actuales como potenciales, por supuesto pasando por todo ese entramado de tècnicas, como es dar a conocer el producto, el mercado, el comportamiento del consumidor o usuario y la persuaciòn de que siempre ese bien o serviciova a satisfacer nuestras necesidades y deseos. Ademàs a travès de la puesta en marcha de todas estas tècnicas se lograrà mayor volumen de vntas y por ende mayores ingresos que se traducirìan en una empresa rentable y prospera.
you meet both our needs and desires for knowledge and practical wisdom on how to live in this ever changing world of commerce.
@Chbartist right said
Along with copywriting, one can be very wealthy doing any byisness
Without plan desire and interest understanding what you want business develop successful done nothing possible
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We should to analise the market and the needs,for example in Venezuela is difficult buy electrical appliance therefore the repair work is new..
P.D:sorry for my english
Wow! This is new, i have always focused more on needs like clothing, foods, housing but never had i thought of desires as a fundamental of starting a business. Thanks for this exposition
Sir here is good advice you are sharing
Planing, funding.setup and process skills what you like how much risk
If you want business this is not matter what type business you start your self incredibly more important to set expectations.
Do your best homework before starting.
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Well said dear @chbartist that when we see any advertisement, the whole idea is to sell the people' lifestyle and idea too. Nicely explained about the business and idea behind selling.
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Siempre los negocios deben pensarse en base a los deseos de una sociedad consumidora e insaciable... Que todos los días busca un nuevo producto, una nueva oferta a su demanda, que esta basada en satisfacer un deseo continuo de comodidad...
Great blogg @chbartist bro really needs and desires rocks...
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De verdad felicidades excelentes consejos los pondré en practica tocaste muchos puntos claves a la hora de iniciar un negocio sigue así saludos att; E.A.Q.Z
When you live in a socialist country, we believe that more promotions you make is insufficient, it is to fight against the current, the income goes to pay employees, services, royalties to the rulers because they submit to you and the entry of the raw material into the country because nothing is produced in yours. I live in Venezuela and here any business is fatal, unless you have access to preferential currency, since even to sell bottled water you must import the plastic to make the bottle and cancel it in hard currency while as an average citizen you do not have income to them.
You would think by now that we'd all figure out that socialism doesn't work. Prayin for all of you!
En Venezuela a pesar de la fuerte crisis en la que estamos pienso que contamos con una forma facil de escalar en las escalas sociales comparandolo con otros paises en los que la ley se debe cumplir y es mas dificil que una persona pueda vender cosas en su casa o pueda tener los permisos pertinentes para poder tener su negocio, no digo que sea facil solo que la incompetencia del gobierno lo hace un poco menos dificil que en otros paises
That's really awesome. Kudos to you. Am new here @jabulani009. Let's help the community grow
Great post.
You are very very correct on this.
Congratulations @chbartist!
Your post was mentioned in the Steem Hit Parade in the following category:
Ads don't directly sell the prospects the product. Ads sell solution, no matter it can really solve any problem or not. You want to attract more attention? Buy these shoes. You want to lose weight? Take our pill. You want safety for the family? Buy our insurance. To sum it all up, advertising is all about inducing fear or igniting (false) hope in us.
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