Word, i will say is the programming language of human beings, from it comes our feeling and emotion and our emotion affect our thinking process when we are not conscious or aware of it.
If we look at people that has created revolutions and wars from Martin Luther king and Hitler, they did it with their words.
No wonder in the Christian doctrine in the book of John1:1 it say
In the beginning was the Word, and the Word was with God, and the Word was God.
In conclusion, from the above premise we can deduct that word is creation, the apostle John made it clear that word is God.
The power of the word!