Okay I was off with my number just a bit. The cost is $94 per new customer!!! https://www.google.com/amp/s/www.recode.net/platform/amp/2017/6/1/15727182/blue-apron-ipo-s1-analysis-customer-acquisition-marketing-churn
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Wow, great info! 178 million in marketing costs from March 2016-March 2017!